Under the dual wave of accelerated development of global economy and digital transformation, supply chain management, as the core link of enterprise operation, is facing unprecedented challenges and opportunities.To further explore the forefront of the trend and strategy, Beijing Technology And Business University MBA center on October 30, successfully held the theme of "operation and supply chain digital twin theory, design and implementation of" high-end lecture, invited German shipping economy and maritime logistics institute (ISL) professor Aseen Kinra as a keynote speaker.The event attracted many MBA students to explore the new future of supply chain management.

During the course of the lecture, with his profound academic background and rich practical experience, and from the perspective of globalization, the professor analyzed in detail the multiple challenges brought by the current global economic environment to supply chain management, such as trade tensions, the uncertainty of the epidemic, and the pressure of resources and the environment.At the same time, he also identified the opportunities behind these challenges, such as the acceleration of digital transformation, improved supply chain resilience, and the advancement of sustainable development strategies.After the lecture, the audience actively asked questions and had an in-depth exchange and discussion with Professor Kinra on the supply chain management issues.With his unique insights and rich experience, the professor won wide praise and high evaluation from the present staff.This not only deepens the audience's understanding of the new environment for supply chain management, but also inspires them with a keen insight into future trends.

This lecture not only broadened everyone's horizon, but also inspired everyone to think and explore about the future development of supply chain management.In the context of rapid global economic change and digital transformation, MBA education must keep up with the pace of The Times and cultivate management elites with global vision, innovative thinking and practical ability.Professor Kinra's wonderful speech not only brought cutting-edge knowledge and insights to the audience, but also provided you with valuable thinking and practical direction.We look forward to more such academic exchange activities in the future, to build a broader platform for learning and communication for students, and jointly promote the innovative development of management education.In the future, the MBA Center will continue to deepen its cooperation with international well-known business schools and enterprises, and invite more top scholars and industry leaders at home and abroad to give lectures, so as to provide students with diversified learning resources and practice opportunities.