Release time: 2022-09-16

On the afternoon of September 14, the 8th Marketing Planning Competition ofBeijing Technology and Business University (BTBU) was successfully held, in which a team was selected to advance to the CMAU National Market Research and Business Planning Competition for College Students. Li Dong, Deputy Director of the Party Committee Office of China Quanjude (Group) Co., Ltd., Zhu Tao, General Manager of Jihai (Beijing) Technology Co., Ltd., and Yang Xiaolong, Training Director of Life Talk (Beijing) Health Management Co., Ltd., were invited to this competition as judges.

A total of 150 undergraduate and postgraduate students from our universitysigned up for the competition, and 18 teamssubmitted project reports. Of the 133 participants in the professional knowledge training and certification examination organized by the CMAU Competition Organizing Committee, 129passed the examination and obtained the certificate of Market Analysis Researcher.

The Organizing Committee and evaluation expert team of the school-level competition reviewed the project reports. Finally, 4 first prize winners, 5 second prize winners, 5 third prize winners, and 4 excellence prize winners were awarded. Among them, the first-prize team advanced to the northern division competition of the CMAU.