On June 22, 2024, the university successfully held a forum for MBA off-campus practice tutors with the theme of “Digital Transformation and Management Innovation”. Mr. Mao Xinshu, Standing Committee of the Party Committee and Vice President of Beijing Technology and Business University (BTBU), attended the forum. More than 50 guests from all walks of life were invited to participate in the forum, including Wang Ping, director of the Secretariat of National MBA Teaching Instruction Committee, Su Zhaohe, general manager of Beijing Lodestar Technology Development Company, and Liu Chao, vice president of Wujinjiufang Group Company. Zhang Chunping, Director of Alumni Association and Education Foundation Office, Fu Shilun, Secretary of Party Committee of Business School, He Yurun, Dean, Zhang Yue, Deputy Secretary of Party Committee, Zhao Chuan, Vice Dean, He Hui, Director of MBA Education Center, Wang Changbin, Deputy Director, Zhang Jide, Director of Education and Training Center, as well as teachers of Business School and representatives of MBA students were present at the event.
The meeting was hosted by Fu Shilun, Secretary of Party Committee of Business School. The forum set up keynote speeches, roundtable forums and other communication and sharing sessions. Representatives discussed the digital transformation and management innovation of enterprises, the innovative path of MBA education in the context of digitalization and the new mode of school-enterprise cooperation with their personal practical experience.
Mao Xinshu, Standing Committee of the Party Committee and Vice President of Beijing Technology and Business University (BTBU), expressed his warm welcome to the guests and tutors at the opening ceremony of the forum, saying that with the advancement of the wave of digitalization, the field of business administration is experiencing unprecedented changes and challenges. Only through the close combination of practice and theory can we cultivate high-quality business administration talents to meet the needs of the new era. We hope to take this forum as an opportunity to jointly promote the digital transformation of business and the cultivation of high-quality business administration talents.
Wang Ping, Director of the Secretariat of National MBA Teaching Guideline Committee, said in the opening congratulatory speech that the MBA education of Beijing Technology and Business University is of high quality and has remarkable achievements in educating people, and that MBA education is facing unprecedented challenges and opportunities in the digital era, and that the off-campus tutor system, as a key bridge combining practice and theory in MBA education, is crucial for improving students' practical ability, broadening industry vision, and promoting the depth of integration between industry, academia, and research. We hope that this forum will become a forum for the collision of ideas and the exchange of ideas. It is hoped that this forum can become a platform for the collision of ideas and exchange of experience, and jointly explore new ideas and initiatives of MBA education.
After the keynote speech, five off-campus practice tutors focused on the theme of “digital transformation and management innovation”, respectively, from the intelligent supply chain, the portrait of managers in the digital era, the digital transformation of manufacturing enterprises production site survey, the digital-based enterprise transformation and industrial interconnection, digital empowerment of cultural and tourism industry, high-quality development of cognitive sharing and experience introduction. Cognitive sharing and experience introduction.
Su Zhaohe, General Manager of Beijing Lodestar Technology Development Co., Ltd. delivered a keynote speech “End-to-End Digital Intelligence Supply Chain Optimization and Intelligent Decision Making”, which demonstrated how data and algorithm-driven supply chain intelligent decision making can significantly improve supply chain efficiency through cases. Tang Yijun, General Manager of Right Come Technology Commodity Operation Center, pointed out that excellent managers in the digital era should have the mindset of embracing change, the ability of continuous learning, solid underlying capabilities, and the ability to use data for decision-making. Based on the solid research on 1149 manufacturing enterprise samples, Zhao Jian, Chairman of Beijing Tiantuo Digital Information Technology Co., Ltd. analyzed the current digitalization promotion situation and effect of production site of domestic manufacturing enterprises, and the next digitalization needs and suggestions of enterprises, which provided highly valuable references for digital talent cultivation. By reviewing the company's exploration and achievements in digital transformation in recent years, Liu Chao, Vice President of WUJIJIUFANG Group Company, analyzed how enterprises can realize industrial upgrading through digital transformation in the context of digital economy, as well as the strategy and practice of constructing a new type of competitive advantage in industrial interconnection. Zhao Hongyu, COO of China Touyi Tourism Co., Ltd. proposed that the value of digital economy-enabled cultural tourism lies in making cultural relics and “China's story” come to life, immersive in-depth experience, cultural tourism scenes that are more attractive to young people, unlocking and protecting cultural relics and civilization, and the ultimate presentation of aesthetics.
Mao Xinshu and He Yurun awarded certificates of honor to 18 excellent off-campus practice tutors, including Tang Yijun, Fang Shouwei, Deng Linwei, He Zhiming, etc., and Zhang Chunping and Fu Shilun awarded letters of appointment to 48 new off-campus practice tutors, including Liu Wei, Ding Yongqiang, Yan Li, Bi Jianjun, Zhao Hongyu and Liu Chao.
In the round-table discussion session, Wang Changbin, Deputy Director of MBA Education Center, interacted with three senior industry experts on the spot to discuss the cultivation of business administration talents in the era of digital economy. Yan Li, HRD and General Assistant of China Renaissance Fund of China Renaissance Holdings, proposed that today's business management talents should be well-equipped in both literature and martial arts from the national policy of developing specialized and specialized small and medium-sized enterprises (SMEs), which refers to social skills and communication ability, while martial arts refers to digital literacy and technology application ability. Mr. Tang Yijun, General Manager of the RightTech Commodity Operation Center, pointed out that in the era of digital economy, cultivating management talents is a systematic project, which requires joint efforts of enterprises, educational institutions and all walks of life in order to build an ecological environment of openness, collaboration and continuous learning. Liu Wei, Partner of Chun Guangli Capital Group, pointed out that MBA focuses on the cultivation of management ability, and for this reason, it is necessary to let the students come into contact with all kinds of people like actors experience life, and the off-campus mentors can provide students with opportunities for communication, interaction and immersion experience in this regard.
At the end of the forum, He Yurun said in the closing session: In recent years, the School of Business has clearly defined the mission of the School as: “Innovate management theories, promote the progress of the industry, serve the development of Beijing, based on China's practice, and cultivate management elites with an international outlook, a sense of social responsibility, a spirit of innovation, and the ability to practice.” The college is focusing on promoting the digital transformation of business disciplines, actively exploring interdisciplinary curriculum design, and focusing on cultivating students' data analysis and business decision-making abilities. In the future, it will provide students with a broader vision and richer real-world experience by strengthening university-enterprise cooperation and increasing digital business practice programs and employment internship opportunities.
The forum not only provided a platform for exchanges and learning for external practice mentors, but also provided MBA students and business school faculty with valuable practical experience and cutting-edge knowledge. In the future, BUBS will actively promote the collaboration between industry, academia and research, innovate and optimize the mode of business administration education, and cultivate more excellent management talents that meet the needs of the times for the society.