The Tourism Management program began enrolling academic master’s students (major code: 120203) in 2005. This program adheres to the fundamental task of moral and intellectual development, aiming to cultivate well-rounded socialist builders and successors. It focuses on developing high-end, versatile professionals who can meet the demands of the tourism management profession and scientific research in the new era and dual circulation context.

As for the program characteristics and advantages, the program features “Smart Tourism” as its core, integrating multidisciplinary approaches and innovative methods. It is driven by scientific research, practical exploration, and industry application, aiming to stimulate students' internal potential for scientific excellence and patriotic commitment to national strategic needs. The program keeps pace with industry trends, applying sustainable development concepts and “Smart Tourism” tools and methods across the entire digital economy, social development, and environmental protection process in the dual circulation context. The program has a strong faculty team consisting of 12 full-time teachers, including 3 professors, 8 associate professors, with 4 doctoral supervisors and 11 master’s supervisors.

The research directions of this program involves Tourism Big Data and Intelligent Computing, Health Maintenance Leisure and Sustainable Tourism, and Tourism Service Management and Brand Operations. The Tourism Big Data and Intelligent Computing direction primarily explores the interdisciplinary integration and methodological innovation of “Smart Tourism” and sustainable development, aiming to establish a theoretical framework and novel research paradigms. It analyzes the relational patterns and spatiotemporal evolution of humans, land, objects, and spaces, providing theoretical support, methodological tools, and decision-making assistance for tourism and sustainable development in the context of the new dual circulation era. The Health Maintenance Leisure and Sustainable Tourism direction focuses on the integration mechanisms of health maintenance leisure culture with tourism, the development of the health maintenance and leisure industry, the evaluation and utilization of health maintenance and leisure resources, ecotourism planning and development, ecotourism impact assessment, and tourism development models for national parks and nature reserves. The Tourism Service Management and Brand Operations direction primarily investigates issues related to service system design, service quality and innovation, group development models, tourism brand management, and the integration of culture and tourism with creative design.